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THE GREATEST MOVIE EVER SOLD
aka POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD
USA: Sony Pictures Classics
UK: The Works Distribution
Cast: JJ Abrams, Peter Bemis, Peter Berg, Big Boi, Noam Chomsky, Ph. D, Sut Jhally, Ph. D., Britt Johnson, Beth Jones, Bob Garfield, Richard Kirshenbaum, Michael Levine, Martin Lindstrom, Susan Linn, Ed. D., Regina Monteiro, Ralph Nader, OK Go, Brett Ratner, Lynda Resnick, Tony Seiniger, Ben Silverman, Stan Sheetz, Brian Steinberg, Quentin Tarantino, Matt Tupper, Robert Weissman, David Art Whales, Faris Yakob
Director: Morgan Spurlock
USA & UK: 88 mins
USA Rated: PG-13 for some language and sexual material
UK Certificate: 12A contains infrequent strong language and moderate sex references
USA Release Date: 22 April 2011 (Limited Release)
UK Release Date: 14 October 2011 (Limited Release)
From Morgan Spurlock the creator of SUPER SIZE ME.
Boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising. The film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.
While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.
With humor and insight, POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and centre in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as "The Greatest." The agreements also stipulate that Spurlock maintains creative control of the film's content and final edit.
The film is directed by Morgan Spurlock, written by Spurlock and Jeremy Chilnick, and produced by Spurlock, Chilnick and Abbie Hurewitz through Spurlock's production company, Warrior Poets, along with Snoot Entertainment's Keith Calder and Jessica Wu, who produced.
Sundance Film Festival 2011
Miami International Film Festival 2011
SXSW Film Festival 2011