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BUY IT NOW
UK: Dogwoof Pictures
Cast: Chelsea Logan, Rosemarie DeWitt, Christopher McCann, Tiffany Yaraghi, Stacy Jordan
Director: Anthony Campos
UK: 65 mins
UK Certificate: 15 contains strong sex references, language and drugs use
UK Release Date: 20 July 2007 (Limited Release - including London - ICA and Genesis)
BUY IT NOW is a two-part account of 16 year-old Chelsea Magan's first foray into the world of online trading. It is an altogether personal affair. The bidders are all wealthy males. The item in question is her virginity.
The first half-hour is filmed as a documentary based on Chelsea Magan's video diary, in which she hatches the idea in her bedroom, before following the online deal to a hotel room. The second half is a reframed dramatic account of the same events which - as a stand-alone piece - won the Cinefondation prize at the 2005 Cannes film festival.